Medline Industries, Inc. is launching its new patent-pending, advanced Empower Rollator and FitRight Pink underwear, as well as a variety of other innovative DME and incontinence products and programs at the MedTrade 2013 Conference in Orlando, Oct. 8-10.

For the first time, the senior group (65 years of age and older) is now the largest in terms of size and percent of the U.S. population. Given recent reimbursement changes impacting the Home Medical Equipment (HME) landscape and Baby Boomers outspending other generations by an estimated $400 billion each year on consumer goods and services, it’s critical to provide functional, consumer-friendly options that still promote individuality.

“The new generation of seniors is more sophisticated and educated in their buying habits and they’re looking for equipment that looks less institutional yet has a lot of helpful features,” said Rich Derks, durable medical equipment division president at Medline.  “At the same time, reimbursements are declining, so Medline is developing new products and programs to help HME providers enhance quality of care and grow their business.”

Empower Rollator:  This multipurpose rollator can adjust in a variety of ways to make it easy for customization. Padded backrest flips to enable sitting from either side and a simple seat latch allows users to flip up the seat and step into the unit while still being supported.  Adjustment points are color-coded bright yellow to help make them simple to find.  Another key feature of this patent pending design is the ability to fold completely flat, making it even easier to store and transport.  Fusing together user feedback with technology, Medline has created a comfortable, adjustable and dependable option for those looking for an advanced rollator. 

FitRight Pink:  Drawing inspiration from remarkable women of every age, Medline has created FitRight Pink to help women everywhere feel confident and comfortable. The FitRight Pink underwear features an extra soft, pink nonwoven fabric for a feminine appearance, a super absorbent core for exceptional dryness and leak guards for worry-free containment.

Continence Care Retail Program:  This comprehensive program is designed to help HME providers merchandise and sell continence care products.  It also offers ways to diversify business model, maximize sales or expand cross-selling opportunities.

Medline’s Bath Lift:  This innovative lift is designed to help users bathe safely and comfortably, and also allows them the ability to take a relaxing soak in the bathtub.

Medline will also showcase its latest clinical programs focused on falls management and safe and easy patient lifting to help keep patients and caregivers safe.  Information will also be available on marketing and merchandizing solutions to help grow providers’ sales and profits.