INDA, the Association of the Nonwoven Fabrics Industry, announced the appointment of Joan Izzo as its new Director of Marketing. Izzo brings years of experience in marketing for international nonwovens and advanced material companies to the position.

Most recently, Izzo has been the Director of Communications and Marketing for the Virginia Commonwealth University School of Engineering in Richmond, Va., since 2011.

“INDA’s director of marketing is a critical function for developing and enhancing INDA’s brand among our membership and the nonwovens/engineered fabrics industry,” said Dave Rousse, INDA President.

“We look forward to having Joan on board to lead, direct and refine the strategic marketing direction and competency within INDA. Joan has an outstanding record in marketing communications and has the entrepreneurial spirit to lead INDA to the next level. We are truly excited that she will be joining us.”

Izzo has extensive experience with internal and external marketing, communications collateral, campaigns, presentations, social and digital media, and global voice-of-customer research.

Izzo has held leadership and consulting roles developing global communications for many international nonwoven companies, including DuPont, Tredegar Film Products and Performance Fibers. Izzo will relocate to INDA Headquarters in Cary, NC. Her appointment begins Jan. 21.

“This is an exciting opportunity that I look forward to,” said Izzo. “Being involved with INDA over the years as a member, I know first-hand the benefits the organization brings through its thought leadership, stewardship, advocacy, training, education and networking. I’m very excited about the opportunity to broaden the INDA brand and advance INDA’s membership benefits.”

About INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of member companies in the nonwovens/engineered fabrics industry doing business globally. Since 1968, INDA events have helped members connect, learn, innovate and develop their businesses.

INDA educational courses, market data, test methods, consultancy and issue advocacy help members succeed by providing them the information they need to better plan and execute their business strategies.