Suominen unveils new nonwoven materials line for cosmetics
May 27, 2014 - Finland
Suominen, a global supplier of nonwovens and flexible packaging, has launched a new range of nonwoven materials for use in cosmetic Home Spa applications such as facial sheet masks, cosmetic pads, patched and exfoliation sheets.
The new product BIOLACE Skin was developed in cooperation with Austrian company Lenzing AG using their Tencel Skin fibers with unique nano fibril structure. The combination of Suominen’s nonwoven technology and Lenzing’sTencel Skin fibers has resulted in a product that has a smooth and silky touch, flexibility and high strength to maintain facial shape and excellent lotion management.
Economic recession and increasing personal time constraints have resulted in many consumers using spas and salons less often. However, they are reluctant to give up on the whole ‘pampering’ experience. The new Home Spa product range by Suominen consists of highly diversified nonwoven substrates, featuring unique attributes for applications like facial sheet masks, cosmetic pads, patches and exfoliation. These products can help bring the professional spa sensation to consumers in the comfort and convenience of their own home.
The Suominen Home Spa product range has captured a lot of interest from the market right after its launch. Nonwovens for Home Spa applications are regarded as part of the next generation in the skin care category in Europe and the America’s. Further, the facial sheet mask is a fast growing nonwovens category in the cosmetics sector in Asia.
The launch is in line with Suominen’s stated strategic objective of increasing the share of value added products in its portfolio. The Home Spa product range represents Suominen’s expansion of its nonwoven business beyond wipes, where Suominen is the global leader.