Performance Sports extends partnership for 37.5 technology
October 08, 2014 - United States Of America
Developer and manufacturer of high performance sports equipment and apparel and NYSE-listed Performance Sports Group Ltd said it has extended its exclusive partnership with Cocona Natural Technologies, maker of patented 37.5 technology.
Through this partnership, Performance Sports Group will exclusively use the advanced fast-drying moisture management technology in hockey, lacrosse, baseball and softball and non-exclusively use in soccer.
“While other fabrics simply wick moisture around the garment, trapping humidity near the athlete's skin, 37.5 technology harnesses the athlete's body heat to evaporate moisture and move it away from the skin,” Performance Sports said.
It added, “Unlike wicking apparel, airflow is not needed, which allows 37.5 technology to work well underneath equipment. In fact, the use of 37.5 technology in multiple layers, increases the overall effectiveness and evaporation process.
Performance Sports Group's products are marketed under the Bauer, Mission, Maverik, Cascade, Inaria, Combat and Easton brand names.
Bauer Hockey recently released 37.5 technology in base layer, team apparel and elite protective equipment, while Maverik Lacrosse unveiled 37.5 technology in its protective equipment and gloves.
Performance Sports Group will also look to incorporate 37.5 technology in a wide-range of products in its other brands, including EASTON, the company's latest addition to its brand portfolio.
"The feedback and endorsement this technology has received from our athletes are simply phenomenal," said Kathy McGown, General Manager, Apparel for Performance Sports Group.
"We are extremely excited to continue our partnership and look forward to bringing 37.5 technology to several products across our portfolio of industry-leading brands," she added.
"With respect to moisture management, there is no more demanding sport than hockey and Bauer Hockey's focus on quality and performance made them the ideal customer for 37.5 technology," said Jeff Bowman, CEO, Cocona.
"We've been very selective about our partners and Performance Sports Group's great success in hockey gives us tremendous confidence in its ability to properly introduce 37.5 apparel and equipment to other important brands within its portfolio," he informed. (AR)
Through this partnership, Performance Sports Group will exclusively use the advanced fast-drying moisture management technology in hockey, lacrosse, baseball and softball and non-exclusively use in soccer.
“While other fabrics simply wick moisture around the garment, trapping humidity near the athlete's skin, 37.5 technology harnesses the athlete's body heat to evaporate moisture and move it away from the skin,” Performance Sports said.
It added, “Unlike wicking apparel, airflow is not needed, which allows 37.5 technology to work well underneath equipment. In fact, the use of 37.5 technology in multiple layers, increases the overall effectiveness and evaporation process.
Performance Sports Group's products are marketed under the Bauer, Mission, Maverik, Cascade, Inaria, Combat and Easton brand names.
Bauer Hockey recently released 37.5 technology in base layer, team apparel and elite protective equipment, while Maverik Lacrosse unveiled 37.5 technology in its protective equipment and gloves.
Performance Sports Group will also look to incorporate 37.5 technology in a wide-range of products in its other brands, including EASTON, the company's latest addition to its brand portfolio.
"The feedback and endorsement this technology has received from our athletes are simply phenomenal," said Kathy McGown, General Manager, Apparel for Performance Sports Group.
"We are extremely excited to continue our partnership and look forward to bringing 37.5 technology to several products across our portfolio of industry-leading brands," she added.
"With respect to moisture management, there is no more demanding sport than hockey and Bauer Hockey's focus on quality and performance made them the ideal customer for 37.5 technology," said Jeff Bowman, CEO, Cocona.
"We've been very selective about our partners and Performance Sports Group's great success in hockey gives us tremendous confidence in its ability to properly introduce 37.5 apparel and equipment to other important brands within its portfolio," he informed. (AR)