Indian producer and marketer of adult and baby diapers and other hygiene products, Nobel Hygiene has received $10 million investment from Aria Investment Partners.

Nobel Hygiene is India’s first and leading manufacturer of adult and baby diapers which manufactures diapers and other personal hygiene products in its own facility and sells under its own brands.

It is a leader in the adult diaper category selling under the brand name ‘Friends’ and an emerging player in the baby diaper category selling under the brand name ‘Teddy’.

MD of Aria Funds, Miranda Tang said, “This investment continues more than a decade of successful investing by Aria Funds in leading consumer businesses in India and the region.

“Changing lifestyles, evolving social habits and a favourable demographic structure, coupled with low diaper penetration, have resulted in diapers being one of the fastest growing FMCG categories,” Tang added.

“The Aria team will assist Nobel to scale its operation, enhance its brand and prepare it to capture the exponential growth potential in this space,” Tang noted.

Kamal Johari, owner of Nobel said, “Aria’s investment is recognition of the progress made by us to emerge as a market leader in adult diapers category and a serious player in the baby diapers category.”

Nobel Hygiene was founded more than a decade ago by Kamal Johari, who has extensive experience of dealing in FMCG businesses in India.

In 2010, the Company set up its first manufacturing plant in India and since then has grown its revenues at a CAGR of over 40 per cent.

It is ISO 9001:2008 certified and has received the Good Manufacturing Practices (GMP) recognition from World Health Organization (WHO). (AR)