DuPont Protection Technologies, the global science and engineering innovation company that provides sustainable solutions and services to agriculture, nutrition, and apparel markets, and Adidas Group from North America, have signed a multi-year trademark license agreement for the use of DuPont Kevlar fibre and Dare Bigger trademarks, a new brand by DuPont, in football cleats.

Adidas recently previewed a limited edition line of cleats that incorporate DuPont Kevlar fibre, and will be launching the full line later this year. Adidas has selected the iconic brand to reinforce the plates in the cleats because of its lightweight strength and durability, DuPont informs.

Kevlar fibre is lightweight, extraordinarily strong and flame resistant. The use of Kevlar has been extended to everything from fire fighter and industrial protective clothing to vehicles, fibre optic cables, mining belts, and commercial aircraft and city roads. Kevlar fibre also is used in many consumer products such as mobile phones, tires, sporting apparel and equipment.

McGillis, senior director for Adidas Football said, “Adidas Football is always looking to balance performance and protection. We build the lightest cleats in the industry to make every player on the field faster. DuPont Kevlar fibre optimizes both player safety and the lightweight playability of the adizero 5-Star x with Kevlar and the Freak x with Kevlar.”

In honour of the military force, Adidas recently unveiled the ‘STAND FREAK x Kevlar Black History Month limited edition’ cleat shoes.

Adidas is a global designer, developer, and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.

DuPont Protection Technologies is a leader in technologies and products that protect people, the environment, and critical assets worldwide. (GK)