PolyOne Corporation, a premier global provider of specialized polymer materials, services and solutions, has launched InVisiO Colour Inspiration special collection for the transportation industry.

Based on consumer research and design trends, the collection will help automotive engineers and designers increase creativity in colour development.

One of the first developments of the collection is based on the Divergent Desires trend, which explores the convergence of technology and nature in unexpected and often ironic ways that reconcile the differences. For example, bio-based polymers help automotive manufacturers achieve their desire for lighter weight parts that still deliver superior performance.

PolyOne has developed colorants that are compatible with these specialty engineered materials, the company said in a press release.

The special collection for the transportation industry also features the Silver Lining palette. This colour collection targets colours for vehicles that attract “Flat Agers,” a reference to the fast-growing group of aging-but-fit car buyers who value user friendly vehicles combined with new, sophisticated design.

The InVisiO Colour Inspiration special collection for the transportation industry will expand as PolyOne continues to work closely with designers and identify additional new colour-inspired trends.

Fernando Sanchez, director, global marketing, PolyOne Global colour and additives said, “To better serve these customers, PolyOne has developed this industry-specific collection to focus on the color palettes most applicable for transportation applications. Further, automotive OEMs, designers and Tier suppliers can work with InVisiO services throughout the design and development process to bring their vision to life.”

PolyOne is launching the new collection at the VDI Plastics in Automotive Engineering conference in Mannheim, Germany. (GK)