Jacob Holm Group has unveiled a new brand corporate identity that builds on the company’s 220 year history while creating a new look to position the Group for the future.

Key elements of the launch include the introduction of a new logo, website, marketing literature, presentations, and message platform for the Jacob Holm and Sontara Business Units.

Sontara and Jacob Holm will continue to be managed as independent brands, but both brands will incorporate a dynamic adaptation of the blue and red icon to show their affiliation to the Jacob Holm Group. The distinctive symbol represents the flag of a ship – linking to the heritage of the Jacob Holm Group with an unwavering focus on progress and innovation.

In conjunction with the new brand identity, Jacob Holm has launched an interim website for Sontara, which is now live at sontara.com. The website features helpful information about the products and their uses and applications, as well as sales and customer support, Jacob Holm said in a press release.

The new brand identity can be seen online, on packaging, as well as in marketing materials and advertisements. The roll-out is expected to happen in phases beginning April 1, 2015.

Martin Mikkelsen, CEO of the Jacob Holm Group said, “The new brand identity is much more than a change of logo, colour palette and messages.

It represents an evolution of Sontara and Jacob Holm as brands we represent and how our products are perceived. The branding and structure we will communicate accurately represents our unique position in the industry with a distinct identity and strong, visible brands that underline the total value we provide to our customers.”

Jacob Holm Group is a leading company for innovative spun-laced non-woven fabrics. Founded in 1794, the company has production facilities and sales offices in all major world geographies serving customers in the personal and home care, hygiene, health care, beauty care and critical cleaning segments. (GK)