Adidas & Parley for the Oceans show new shoes at UN event
July 01, 2015 - United States Of America
Adidas, along with its partner, Parley for the Oceans, showcased its latest innovative footwear concept, at the climate change event organised by the United Nations.
Parley for the Oceans is an organisation in which creators, thinkers, and leaders come together to raise awareness about the state of the oceans and to collaborate on projects that can protect and conserve them. As founding member, Adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans.
The UN event included an intimate press gathering where Adidas Group executive board member responsible for Global Brands, Eric Liedtke and Parley for the Oceans founder, Cyrill Gutsch talked about the partnership and showcased a unique prototype product. Adidas created a world first with a shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. Parley’s partner organisation Sea Shepherd retrieved the nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa, according to a press release.
In the event, Parley Talks titled ‘Oceans. Climate. Life.’ were hosted by the United Nations in New York at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. Environmentalists, scientists, and entrepreneurs gave a briefing on the dire state of the oceans and climate change while Parley collaborators presented their visions, initiatives, projects, inventions, and solutions.
Eric Liedtke said, “We are incredibly excited to join Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations. Adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up the oceans.” (GK)
Parley for the Oceans is an organisation in which creators, thinkers, and leaders come together to raise awareness about the state of the oceans and to collaborate on projects that can protect and conserve them. As founding member, Adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Program that intends to end plastic pollution of the oceans.
The UN event included an intimate press gathering where Adidas Group executive board member responsible for Global Brands, Eric Liedtke and Parley for the Oceans founder, Cyrill Gutsch talked about the partnership and showcased a unique prototype product. Adidas created a world first with a shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. Parley’s partner organisation Sea Shepherd retrieved the nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa, according to a press release.
In the event, Parley Talks titled ‘Oceans. Climate. Life.’ were hosted by the United Nations in New York at the General Assembly Hall, on the occasion of a high-level event on climate change, convened by the President of the General Assembly. Environmentalists, scientists, and entrepreneurs gave a briefing on the dire state of the oceans and climate change while Parley collaborators presented their visions, initiatives, projects, inventions, and solutions.
Eric Liedtke said, “We are incredibly excited to join Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations. Adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up the oceans.” (GK)