Inaria, Canadian designer and manufacturer of soccer equipment and a full-line of team sports apparel, has entered into a partnership with Soccer.com, the world’s largest specialty soccer retailer and a leader in grassroots marketing, including on-site event sales.

Through this partnership, the full line of Inaria soccer equipment, apparel, and team uniforms will be available for sale at Soccer.com. In addition, Soccer.com will be the exclusive on-site sales provider of Inaria at Schwan’s USA cup.

Soccer.com is expected to showcase, market, and sell the full line of Inaria product online and through its team sales division. Later this month at Schwan’s USA cup, which is the largest youth soccer tournament in the Western Hemisphere, Soccer.com will operate in partnership with Inaria, a marketing and sales showcase of Inaria products. As a presenting sponsor for Schwan’s USA cup, Inaria and Soccer.com will elevate the brand through unique product displays for the elite players at this tournament, which features more than 1,000 teams from 21 states and 19 countries, according to a press release.

Saverio Michielli, general manager of Inaria said, “We’re excited to have our premium Inaria product showcased on Soccer.com and to have the experience and know-how of their team supporting our in-store experience at Schwan’s USA cup. This partnership brings to our business additional exposure and expertises that will help elevate our brand, our product and our team.”

Jimmy McIntyre, director of marketing for Soccer.com said, “At Soccer.com, we pride ourselves on partnering with some of the best brands in the soccer world. It allows us to connect our customers with premium gear that’s worthy of the best in the game. We believe that no advantage is too small for our customers.” (GK)