BASF to merge global pigment activities into one business

July 24, 2015 - Germany

Effective January 2016, BASF will form a global business unit (GBU) combining all of its pigments activities.

“While, in the second half of 2016, BASF intends to carve out its pigments business and establish separate legal entities,” a BASF press release informed.

With sales of about €1 billion in 2014 and 2,500 employees globally, BASF said it holds a leading position in the pigments market, offering the broadest portfolio of products and technology.

The new GBU is likely be headquartered in the Ludwigshafen in Germany and all employees who are dedicated to the pigments business will be transferred to the new GBU.

“We have achieved and maintained a leading position in the pigments market through acquisitions and a series of successful restructuring measures,” Dr. Markus Kramer, president of Dispersions & Pigments unit said.

Dr Kramer added, “The new global business unit will fully concentrate on the pigments business and thus be even more focused on supporting the needs of our pigments customers.”

Dr. Alexander Haunschild who is expected to head the proposed GBU said, “By creating an organisation fully dedicated to pigments, we will adapt better to the challenges in the pigments industry.”

“Our customers will benefit from tailored services and higher responsiveness,” Dr. Haunschild informed.

BASF’s pigments business serves a variety of industries including paints & coatings, printing & packaging and plastics.

The portfolio comprises of colour pigments such as phthalocyanines, high performance pigments, azo pigments, effect pigments, inorganic pigments, dyes and pigment preparations.

The Dispersions & Pigments division of BASF develops, produces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide.

These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fibre bondings, plastics and paper.

With its comprehensive product portfolio and its extensive knowledge, the Dispersions & Pigments division offers its customers innovative and sustainable solutions. (AR)