Christoph Michalski, president SCA Global Hygiene Category, has been appointed as the new CEO of Vinda International Holdings Limited, effective October 1, 2015.

Michalski has been Vinda’s non-executive director since 2008. He has been working in the fast-moving consumer goods industry for more than 20 years. He has extensive management experience in marketing, business development, and product innovation, according to a press release.

The appointment represents a clear commitment from both SCA and Vinda to strengthen their long-term cooperation. SCA is the majority shareholder in Vinda, one of China’s largest hygiene companies. Vinda is listed on the Hong Kong Stock Exchange.

Magnus Groth, president and CEO of SCA said, “I am pleased with the appointment of Christoph Michalski as CEO of Vinda. His extensive experience in consumer goods will benefit Vinda and SCA, given SCA’s position as the majority shareholder in Vinda. Christoph has made an excellent contribution to SCA, enhancing the innovation process at the company and thereby increasing the number of product launches, strengthening our brands, such as TENA and Tork, and meeting customer and consumer needs.”

Vinda International is the largest household paper manufacturer, distributor, and marketer in China. (GK)