Woodbridge Group shows automotive seat in Frankfurt expo
September 24, 2015 - Germany
The Woodbridge Group, developers of innovative urethane and particle foam technologies launched their latest automotive seating innovation to the European Automotive Engineers at the ongoing Frankfurt Auto Show, 2015. The 66th International Motor Show 2015 is held in Frankfurt/Main, from September 17 to 27, 2015.
The revolutionary product, named AdaptiPedic Signature Comfort and Orthopaedic Support technology, offers a composite seat cushioning structure which provides automatically tailored comfort and ideal lumbar posture, adapted to the industry’s widest range of body types.
Initial test findings indicate consumers prefer AdaptiPedic seating products 2 to 1, noting a significant improvement in both initial and long trip comfort. In addition, AdaptiPedic technology can be used in various automotive interior components such as head restraints and arm rests, according to a press release.
AdaptiPedic seat cushioning tailors comfort to the occupant’s specific shape, size, and weight, dynamically, to provide ideal seat cushioning to a far greater range of body types, well beyond the current industry norm of designing automotive seating for a 50th percentile male. The seat cushioning more effectively conforms to the body offering a pleasing plush feel and a unique holding-in effect, to significantly improve showroom comfort.
AdaptiPedic seat cushioning products offer increased surface contact, to mitigate pressure points and promote correct lumbar posture, significantly improving long trip comfort.
Dr. Andrew Kee, global director of chemical development, The Woodbridge Group said, “We are excited about our initial test findings for this innovation which combines novel adaptive comfort foams with high performance supportive foams. What’s most interesting about this innovation is its ability to increase the functional contact area with the occupant, to more evenly distribute body pressure. Additionally, this comfort solution continuously adapts throughout the dynamic driving experience, offering enhanced long-term comfort, while minimising driver distraction. The result is the highest level of comfort in seating foams, realised by the industry’s broadest spectrum of occupant size and shape.” (GK)
The revolutionary product, named AdaptiPedic Signature Comfort and Orthopaedic Support technology, offers a composite seat cushioning structure which provides automatically tailored comfort and ideal lumbar posture, adapted to the industry’s widest range of body types.
Initial test findings indicate consumers prefer AdaptiPedic seating products 2 to 1, noting a significant improvement in both initial and long trip comfort. In addition, AdaptiPedic technology can be used in various automotive interior components such as head restraints and arm rests, according to a press release.
AdaptiPedic seat cushioning tailors comfort to the occupant’s specific shape, size, and weight, dynamically, to provide ideal seat cushioning to a far greater range of body types, well beyond the current industry norm of designing automotive seating for a 50th percentile male. The seat cushioning more effectively conforms to the body offering a pleasing plush feel and a unique holding-in effect, to significantly improve showroom comfort.
AdaptiPedic seat cushioning products offer increased surface contact, to mitigate pressure points and promote correct lumbar posture, significantly improving long trip comfort.
Dr. Andrew Kee, global director of chemical development, The Woodbridge Group said, “We are excited about our initial test findings for this innovation which combines novel adaptive comfort foams with high performance supportive foams. What’s most interesting about this innovation is its ability to increase the functional contact area with the occupant, to more evenly distribute body pressure. Additionally, this comfort solution continuously adapts throughout the dynamic driving experience, offering enhanced long-term comfort, while minimising driver distraction. The result is the highest level of comfort in seating foams, realised by the industry’s broadest spectrum of occupant size and shape.” (GK)