Kimberly-Clark Corporation’s Poise brand, the market leader in light bladder leakage prevention and protection products for women, has launched the new Poise Impressa Bladder Supports, an innovative over-the-counter internal solution designed to help stop leaks.

Safe, comfortable, and effective, Poise Impressa Bladder Supports give women an option that helps them stop worrying about leaks so they can experience a renewed sense of freedom and the confidence to enjoy an active, fulfilling life.

Jay Gottleib, adult and feminine care president, Kimberly-Clark North America said, “As the light incontinence category leader, the Poise brand continues to bring superior product innovations to market. New Poise Impressa will change the category altogether and transform the lives of women with stress incontinence in a way they never thought possible - by helping to prevent leaks instead of absorbing them afterwards.”

Dr. Jennifer Berman, a practicing urologist with specialised training in female urology said, “Women with bladder leakage are looking for options to help them discreetly and confidently manage this very common issue. With the introduction of new Poise Impressa Bladder Supports, I’m thrilled to see the Poise brand is giving women with stress incontinence a conservative, non-surgical product option that provides life-changing results."

New Poise Impressa Bladder Supports are the first over-the-counter, non-absorbent internal product designed for the temporary management of stress urinary incontinence. Inserted into the vagina like a tampon, Poise Impressa Bladder Supports gently lift and support the urethra, which helps discreetly prevent urine from leaking for up to 8 hours every day, according to a press release. (GK)