Babies“R”Us redesigns private label baby diaper line
October 08, 2015 - United States Of America
Babies“R”Us, the nation’s leading dedicated baby products retailer, has redesigned its namesake diaper line to better deliver on parents’ needs for their little ones.
The enhanced assortment of diapers, available exclusively at Babies“R”Us, features better leak protection and comfier fit, on very low prices. Providing parents with simple diapering solutions, the proprietary line of diapers offers moms, dads and caregivers a new, improved absorbency that helps keep baby drier – even through the night – and a flexible, stretch waistband so baby is comfortable and the diaper secure. New playful designs also add a touch of fashionable fun. Available in newborn through size six, the disposable line is offered in “jumbo,” “super”, and “value” packs ranging in price from US $7.99-$29.99.
Reg McLay, senior vice president, Babies“R”Us Business said, “Babies“R”Us is the destination and reliable resource for baby essentials, and as the industry authority, we continually strive to enhance the benefits of products that matter most to parents and that impact their everyday lives. The redesigned diapers provide our value-conscious shoppers with a lower-priced alternative that matches the quality of other diapers found on the market.”
The collection of Babies“R”Us branded products, including diapers, first arrived on shelves in late 2009 with the introduction of a variety of essentials, such as wipes, laundry detergent and purified water. Since that time, the company has continued to come up with new proprietary products in an effort to offer families alternative, affordable options that provide the benefits they want and the care their children deserve.
Additionally, for toddlers making their way out of diapers, the company redesigned its training pants with a “Wetness Indicator,” alerting parents with a design that fades when their little one is wet. They also come with easy open sides for smooth, quick changes, according to a press release.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 38 countries and jurisdictions. (GK)
The enhanced assortment of diapers, available exclusively at Babies“R”Us, features better leak protection and comfier fit, on very low prices. Providing parents with simple diapering solutions, the proprietary line of diapers offers moms, dads and caregivers a new, improved absorbency that helps keep baby drier – even through the night – and a flexible, stretch waistband so baby is comfortable and the diaper secure. New playful designs also add a touch of fashionable fun. Available in newborn through size six, the disposable line is offered in “jumbo,” “super”, and “value” packs ranging in price from US $7.99-$29.99.
Reg McLay, senior vice president, Babies“R”Us Business said, “Babies“R”Us is the destination and reliable resource for baby essentials, and as the industry authority, we continually strive to enhance the benefits of products that matter most to parents and that impact their everyday lives. The redesigned diapers provide our value-conscious shoppers with a lower-priced alternative that matches the quality of other diapers found on the market.”
The collection of Babies“R”Us branded products, including diapers, first arrived on shelves in late 2009 with the introduction of a variety of essentials, such as wipes, laundry detergent and purified water. Since that time, the company has continued to come up with new proprietary products in an effort to offer families alternative, affordable options that provide the benefits they want and the care their children deserve.
Additionally, for toddlers making their way out of diapers, the company redesigned its training pants with a “Wetness Indicator,” alerting parents with a design that fades when their little one is wet. They also come with easy open sides for smooth, quick changes, according to a press release.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 38 countries and jurisdictions. (GK)