Arctic Cat, a leading manufacturer of all terrain vehicles (ATVs), side by sides (ROV/UTV) and snowmobiles, has announced the appointment of Steven L Nadler as vice president and general manager of its parts, garments and accessories (PG&A) business, effective immediately.

Nadler has Bachelor of Science degree in marketing and has graduated with honours from the University of Maryland in Adelphi.

Earlier, Nadler held the position of vice president at Exxel Outdoors. Since his joining Exxel in 2012, Nadler led product development, marketing and sales of consumer brands such as Sierra Designs and Kelty.

His previous experience also includes the experience of director of marketing at The Lota Group. Prior to that, Nadler served as general manager of Armstrong Flooring Products’ solid hardwood flooring division. He also held position of director of product marketing at Price Pfister.

“Steve brings a strategic mindset and proven track record of developing and selling innovative consumer products. We look forward to his contributions to building our PG&A business and brand,” said Christopher Metz, Arctic Cat’s president and CEO. (NA)