Maker of hygiene products Kimberly-Clark and its Digital Innovation Lab (D'Lab) is seeking open source innovations through its annual K-Challenge, to help solve the biggest challenges facing the consumer package goods category. The K-Challenge program is primarily focused on inviting start ups, entrepreneurs and makers with proven solutions in six key areas.

The six areas are Omni-channel Shopper Experiences; Data & Predictive Analytics; Content & Media Experiences; Internet-of-Things/Wearables/Connected Devices; Supply Chain/Operations Solutions and lastly Cyber Security

Kimberly-Clark’s K-Challenge invites the best start-ups, entrepreneurs and makers from around the world to help create consumer-driven technology solutions for its well-known global brands such as Kleenex, Huggies, Depend and Kotex.

Selected solutions will work on pilot programs with Kimberly-Clark and its brands in one or more of its regions around the world.

They will also benefit from Kimberly-Clark's global CPG experience, distribution, and mentorship to develop their companies further while testing their products on a global scale. (AR)