Patanjali Ayurveda has decided to enter the diaper and sanitary napkin market by launching both kids and adult diapers and affordable sanitary napkins in the first quarter of the next financial year, according to company spokesperson SK Gupta Tijarawala, who said the combined market for these products will be a Rs 16,000-crore category by 2018-19.

The target is to take on international companies who dominate this market in India, according to a news agency report. The segment is growing at present at a rate of 150 per cent, said Tijarawala.

The company is eyeing to be the leader in the untapped adult diapers category, whose potential remains untapped in rural areas because of affordability issues, he said.

According to Patanjali spokesperson SK Gupta Tijarawala, Patanjali will Since its establishment in 2006 as a herbal product enterprise for medicines and personal care and food products, Patanjali has expanded its range of products and included instant noodles, cosmetics, baby products, Himalayan water, etc.

The company plans formally announce its foray into this sector by the end of the third quarter of 2018. (DS)