Lubrizol Corporation is all set to showcase its latest coating technology innovations at the American Coatings Show (ACS) 2018 using augmented reality experience. At the four-day fair beginning from April 9, customers will know about the unique performance, simplicity and sustainability benefits that Lubrizol products will bring to their coatings.

The new innovations comprises various technologies such as Aptalon polyamide polyurethane technology, Solsperse water-borne hyperdispersant technology, Carboset acrylic resin technology, PowderAdd  micronized wax technology and Lanco micronized wax technology.

Aptalon is a water-borne, self-crosslinking polyurethane dispersion integrating polyamide polyol technology designed for outstanding protection in high performance metal applications. Solsperse is a multi-purpose dispersant which stabilises and disperses particles at lower dosages than current alternatives in water-based paints, inks, and concentrates, saving money and improving film properties. Carboset is a direct-to-metal acrylic resin that delivers excellent corrosion protection and chemical resistance. PowderAdd enables unique matting and texturing effects for powder coated metal surfaces. Lanco delivers matting efficiency while providing high scratch and mar resistance for wood and metal applications.

Lubrizol experts will present two technical presentations at the conference that will be helpful to the coating formulators. First presentation, on April 9, will focus on 'Design of Pigment Dispersants for High Performance Applications'. The second, on April 10, will cover 'Aesthetic Value in Polyamide-Based Polyurethane Coatings'.  In addition, Lubrizol will deliver four product presentations on innovative chemistries that enable formulators to design new performance capabilities into their coatings.

"The American Coatings Show is one of the most widely attended events that will impact our industry," said Steve Blashka, business director, Lubrizol Performance Coatings North America. "It presents an outstanding opportunity for us to raise awareness about new Lubrizol technologies and their value in modern coating formulations. We've been busy innovating, and we look forward to discussing how our latest products and expertise can bring value to our customers' brands through differentiated coating performance." (RR)