RadiciGroup delegates attend Atalanta Europa League
February 16, 2018 - Germany
RadiciGroup, a producer of a wide range of chemical intermediates, polyamide polymers, engineering plastics, synthetic fibres, and nonwovens, has announced that about fifty employees from the Group’s Radici Chimica Deutschland site in Troglitz is attending the Atalanta-Borussia Dortmund match to root for the Nerazzurri players, on February 15, 2018.
Germany is a very important country for RadiciGroup – the jersey sponsor of the Atalanta team in Europe –, as the German market boasts the Group’s second highest sales revenue, after Italy.
Angelo Radici, president of RadiciGroup said, “In Germany, we have production plants and sales sites in the chemicals, plastics and synthetic fibres sectors. Our sales revenue in this country is about €200 million, and Germany is a market of strategic importance for our business, especially if we consider that the automotive sector represents about 55 per cent of the Group’s sales revenue.”
Maurizio Radici, vice president of RadiciGroup (and member of the Board of Directors of Atalanta B.C.) said, “In collaboration with the team, we offered our employees the opportunity to purchase Atalanta jerseys with the RadiciGroup logo. Over 2,600 T-shirts were purchased by my colleagues, not only in Italy, but also in other countries like Germany, England, Argentina, and Brazil.”
Besides ensuring RadiciGroup wide brand visibility in Europe (85 per cent of Group production is done in Europe), sponsoring the Atalanta team achieves a twofold objective: on the one hand, to bring attention to the Province of Bergamo where the Group was founded, and where, the Group now employs about 1,200 people; and, on the other hand, to focus on the fact that many of the materials manufactured by RadiciGroup are used for sport applications.
The company offers various sports supplies that range from the nylon and polyester yarn for players’ uniforms, to the artificial grass yarn for synthetic turf, from fire-retardant engineering plastics for stadium seats, to materials for sport accessories (shin guards, football shoes, helmets and other kinds of protective equipment).
RadiciGroup’s offering for the world of sport is among the most complete in Europe and comes from a sole supplier with vertically integrated production (from chemicals to polymers and textile yarn). The Group has also embraced the eco-design and circular economy concepts and has accordingly developed and delivered products keeping in mind their second life. (GK)