High-Tex from Germany’ exhibition at Techtextil North America and Texprocess Americas showcased innovation in textiles. At the recently concluded three-day programme, 66 companies presented latest technological trends in technical textiles, nonwovens, textile-processing machines, smart textiles and textile-research projects to the visitors.

"Taking ‘High-Tex from Germany’ to Atlanta again was a very good decision. The southeast of the US has a long tradition of textile manufacturing. It is home to many companies that are always on the lookout for innovative textiles and machines for textile production and processing," explained Detlev Rünger, German consul general in Atlanta.

"The German pavilion in Atlanta once again gave us a good opportunity to get to know the US market better. We have had a factory in the vicinity of Atlanta for two years now and aim to expand our network in the long term”, said Ronny Schröder, associate sales director technical and comfort products, Sandler, an exhibitor

"'High-Tex from Germany’ within the framework of Techtextil North America and Texprocess Americas was a very good platform for our small to medium-sized companies. After Techtextil and Texprocess in Frankfurt, these two events are the second-most important editions of the trade-fair duo. ‘High-Tex from Germany’ came fully up to our expectations and anyone who failed to take part missed a great opportunity to be noticed”, said Marc Lorch, member of the board of Zwissler Holding, who represented the participating companies as exhibitor president.

"A German pavilion of this scope makes us extremely visible. Thanks to the excellent organisation, we were also able to concentrate on promoting our company and products. In addition to the appealing exhibition-stand concept and the excellent organisation, the companies taking part were particularly pleased with the high visitor standard," Michael Metzler, sales president of ZSK Stickmaschinen, another exhibitor, said.

"We regularly exhibit at Techtextil North America but taking part in ‘High-Tex for Germany’ resulted in our best ever day at a fair here. The pavilion is a real eye-catcher," said Thomas Wiederer, area sales manager, Brückner Textile Technologies.

"The visitors to our exhibition stand were very interested in our products. We gained potential customers and were able to make numerous high-grade contacts. The level of interest shown in our highly innovative e-textile solutions, which are completely new in the sector, was very high. We are looking forward to the follow-up phase," said Andreas Lanyi, vice president digital unit and Internet of Things of the Hamburg-based start-up, Lunative Laboratories. (RR)