Garware-Wall Ropes Ltd (GWRL), India’s leading technical textiles company, has changed corporate brand name and identity to Garware Technical Fibres Ltd (GTFL). The rebranding is a part of the company’s focused vision to double its profit over the next 5-7 years and be amongst the top 2 players globally in each of its major operating verticals.

“Over the past four decades, we’ve built a strong reputation for quality, value addition, application focused innovation and we wanted this to reflect in our name and brand,” said Vayu Garware, chairman & managing director, GTFL, in a press release.

“The new identity and name is a reflection of our commitment for creating value. With over 20 patents to our name, we are an idea-driven company which achieves differentiated valued added solutions that impact businesses significantly and adds unmatched value to customers,” he added.

“This is an exciting transformation for us and marks a strategic pivot in our future path in technical textiles business,” said Shujaul Rehman, chief executive officer, GTFL. “Our presence significantly impacts the sustainability of food production with a positive impact on the environment. We will continue to grow our value-added offering in more than 75 countries and are committed to growing both India and global business to serve our stakeholders.” (RKS)