HeiQ has joined hands with Sloggi, an innerwear brand by Triumph International. Sloggi has introduced a new range of athleisure bodywear, sloggi mOve, with enhanced thermoregulation and friction reduction technologies by HeiQ. HeiQ is a leader in textile innovation making some of the most effective, durable, and high-performance textile effects.

Gradually rolling out globally since this autumn, sloggi mOve, the new line of athletic bodywear, celebrates the joy of being active and feeling comfortable. Sloggi mOve has three series, FLY, FLEX, and FLOW, making sure all kinds of movement are catered to; with FLY designed for fast and energetic movements; FLEX for sports involving a wide range of movement, such as climbing, yoga and cycling; and FLOW for everyday life as well as slow and flowing movements. All products are engineered with technical fabrics and special textile technologies, HeiQ said.

FLY is enhanced with HeiQ Smart Temp, an intelligent Swiss textile technology that is added to the fabric during the final stage of the textile manufacturing process. This thermo-regulation system senses increases in body temperature and activates a cooling effect. As the wearer cools down, the cooling effect also eases back so that the person won’t feel cold. FLEX allows for flexibility and a wide range of movement thanks to, HeiQ Glide technology that saves the wearer from frictions and chafing. Now the wearer can glide and enjoy the freedom of movement.

“HeiQ is an expert in special textile technologies that improves our everyday life while making textiles more comfortable. Sloggi mOve was designed to complement every active movement in a fun and comfortable way. And we are happy that, with HeiQ, we deliver this promise together and bring this benefit to the consumers in a tangible way,” Sabina Borek, global head of merchandising sloggi mOve said. (GK)