Launched at last month’s Techtextil fair in Frankfurt, Indorama Ventures Limited’s (IVL) new rPET fibre brand Deja will join sustainable innovations featuring CoolVisions dyeable polypropylene at Outdoor Retailer Summer Market in Denver from June 18–20. Deja is available as 100 per cent post-consumer rPET recycled flake, pellet, fibre and filament.

With unique access to IVL’s global recycling sources, Deja has complete traceability from source to supply, recycling over 4.17 billon plastic bottles yearly, said a press release from IVL.

Manufactured in Thailand, high-performance Deja filament is available as DTY and FDY in a range of specs appropriate for apparel and home products. When thoughtfully designed, these items can be recycled and reprocessed into new high-value products. Deja staple fibres, made in the US by IVL affiliate Auriga, are suitable for a number of applications in apparel and home, automotive, industrial, and hygiene.

Working all along the value chain, Deja offers both education and leadership by giving converters credibility, retailers accreditation and end consumers the assurance of sustainability and high performance.

“We are confident that IVL’s Deja brand will enable conscientious converters to differentiate their product lines along the supply chain, giving consumers the confidence they need to select sustainable, purposeful products,” said Uday Gill, CEO fibers at IVL.

IVL’s CoolVisions dyeable polypropylene filament continues as a favourite performance fibre in the outdoor industry, featuring low moisture regain, improved bulk and coverage with less weight, and ease of care. Polypropylene has one of the lowest cradle-to-factory gate carbon footprints among synthetic fibres, and CoolVisions polypropylene fibre is Oeko-Tex certified.

A collection of innovative knits and wovens combining CoolVisions dyeable polypropylene filament with Tencel Lyocell and Tencel Modal fibres from Lenzing Group features a variety of constructions, colours and weights. Created by nearly a dozen innovative value chain partner Asian mills, the fabrics marry the best of the fibres’ inherent qualities - comfort, performance, and sustainable properties. This collection will be displayed at IVL booth 53035 UL.

“According to global measurement and data analytics company Nielsen, nearly half (48 per cent) of US consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment,” said Susan Lynn, global sales and marketing manager for CoolVisions.

“With the launch of Deja rPET, and an innovative collaboration between our CoolVisions dyeable polypropylene brand and sustainably-sourced Tencel Lyocell, IVL’s commitment to providing sustainable solutions is on target to meeting consumer demands while caring for the environment.”

IVL is one of the world’s leading petrochemicals producers, with a global manufacturing footprint across Africa, Asia, Europe and Americas. The company’s portfolio comprises Integrated PET, olefins, fibres, packaging and specialty chemicals. Indorama products serve major FMCG and automotive sectors, i.e. beverages, hygiene, personal care, tire and safety segments. (PC)