Huntsman Textile Effects will be highlighting its extensive range of High IQ intelligent effects at Functional Fabric Fair powered by Performance Days this month at Javits Center in New York. Through its cutting-edge technology and expert technical knowledge, High IQ delivers the industry’s leading range of innovative, eco-friendly intelligent textile effects.

Fabrics treated with intelligent effects are sustainable textile products that deliver the performance and benefits consumers expect of high-quality brands, said Huntsman in a press release.

Huntsman will showcase an extended range of technology offerings, including sustainable, high performance and non-fluorinated durable water repellent finishes, including Zelan.

High IQ Repel performance assurance programme is designed to help mills, brands and retailers meet global demand for eco-friendly apparel with rain and stain protection. Combining innovative durable water repellent finishes with unparalleled technical expertise, the High IQ Repel programme provides durable eco-friendly and sustainable protection for every performance need: everyday, outdoor and extreme adventures.

High IQ Lasting White performance assurance programme delivers very high and brilliant whites on cellulosic fibres, combining Huntsman’s latest generation of well-known Uvitex Fluorescent Whitening Agents. With environment-friendly fluorinated (C6) or non-fluorinated stain repel and release technologies, the fluorescent whitening agents used under the High IQ Lasting White programme ensure garments keep looking new for longer time.

High IQ Lasting Colour performance assurance programme is powered by specially selected Novacron dyes. Fabrics made using the High IQ Lasting Colour programme will not fade, and there is little risk of colour staining on other garments during washing.

High IQ Lasting Colour eco performance assurance programme relies on Huntsman’s award-winning Avitera SE reactive dyes to reduce water and energy consumption by up to 50 per cent compared to best-available technologies. Excellent washing-off performance shortens processing time and increases productivity.

High IQ Cool Comfort moisture management programme allows garments to breathe while transporting moisture away from the body through its quick-dry properties. The unique technology reduces post-exercise chill, making the effects highly suitable for sports and active wear.

Huntsman Textile Effects is the leading global provider of high quality dyes, chemicals and digital inks to the textile and related industries. (PC)