Huub has collaborated with textile innovator Devan Chemicals to bring even more performance-enhancing technology to its triathlon and cycling racewear. The two companies have been working on a project around 'Moov&Cool' which has resulted in improvements to athlete performance. Hubb is a wetsuit and apparel specialist having exp in field of endurance sports.

The cool comfort coating has a positive impact on core body temperature as well as on heart rate, which could lead to a significant improvement in race-day performance and faster finish times. Moov&Cool is Huub's exclusive formulation for triathlon that will be applied to the brand's top-end racewear, starting with Anemoi+ to be launched following the iconic Ironman World Champs in Kona. David McNamee, the most successful British male Kona athlete, has been involved in the testing process of the original Anemoi tri suit from its conception. He will be racing the Ironman World Champs wearing the new Anemoi+ which not only offers improved aero benefits - it will also benefit his performance and comfort on race day due to the Moov&Cool coating.

Like all Huub products and their exclusive technologies, Moov&Cool has been rigorously tested and proven to deliver both performance and speed enhancing results. The cooling effect of this multisport formulation helps to evaporate sweat during exercise in a balanced way and cool you down. When sweat is evaporated, heat will be drawn from the body to cool it down, which will help to prevent it from overheating and slowing down. The Moov&Cool technology contains a continuous heat absorption capacity that can assist in the heat withdrawal process. This heat absorption capacity also continues to work in wet environments, so it is ideal for triathlon and cycling.

"Competing in triathlons in hot and humid conditions is often challenging due to the additional environmental stress placed on the athlete. When you compete in a triathlon, you produce heat as a result of the increase in metabolic rate required to meet the elevated energy demand due to swimming, cycling, and running. This heat needs to be removed from the body, as if too much heat builds up inside your body, it can have a dramatic effect on your performance. At the very least it will cause you to feel uncomfortable and to slow down, or worse; think of Jonny Brownlee, who collapsed from dehydration at the end of the World Triathlon Series race in Cozumel in 2016. In races that are frequently very hot, such as Ironman Hawaii and races in Asia, optimising your heat tolerance is critical to performance. Most people will know about the impact of acclimatising to the heat before race day. Still, one often overlooked component is an athlete's clothing and the technology within that fabric that can help to keep you cool," said Dr Faulkner, head of sports engineering at Nottingham Trent University.

Devan Chemicals is a worldwide developer of speciality chemicals for textiles, headquartered in Belgium and with offices in the UK, Portugal and the US. The company was founded in 1977 and has a strong focus on innovation, research & development and sustainability. Devan is a leading innovator in the fields of protection (flame retardants), performance (odour control & stain release), thermoregulation (PCM’s and cooling technologies such as Moov&Cool), health & wellness (aromatherapy, R-Vital and allergen control) and fibres and yarns (functional masterbatch technologies).