Avgol, a global leader in the manufacture of high-performance nonwoven fabric solutions, has announced two significant brand developments, set to propel the business forward. To reflect the strong growth of the company, the brand identity has been given a fresh design and logo and the head office has been relocated to a larger modern facility.

 

To design and logo will feature across literature and the business website, as well as sales collateral. The revised company logo offers a view into the culture of Avgol, which is modern, professional and innovative.

 

The move to a newer complex underlines the growth and forward momentum of Avgol, as well as increasing the process efficiency and dynamism that remains crucial to the ethos of the business.

 

"Consistently moving forward, both in innovation, capacity and brand equity, are crucial to our business. As the market and applications for non-woven fabric expands rapidly across the globe, our new central office facility and brand identity, in combination, better represent our core ethos, which is market agility, consumer-led product development and a strong forward-thinking perspective," Shachar Rahim, CEO at Avgol, said in a press release.

 

"We always have an eye to the future; it was time our flagship office and logo followed suit. As our business continues to go from strength to strength, our dynamic position in the non-woven industry, and hygiene market in particular, continues to evolve and thrive," Rahim said.

 

The developments follow a number of key consumer-oriented innovations launched by the global leader, including the FIT family of value-added technologies; a suite of chemistries and processes that add additional qualities and functionality to non-woven substrates. 

 

The FIT strategy represents the company's commitment to harnessing expertise that anticipates the needs of consumers. It includes the creation of high-performance modular technologies that can be used alone, or in combination, to provide a palette of solutions for product designers.