A.Celli Nonwovens – a leading manufacturer of high-performance master roll winders, slitter rewinders and intralogistics solutions featuring state-of-the-art customised technologies for spunmelt, spunlace, air through bonded and laminated nonwovens roll goods production – has announced the appointment of Francesco Vergentini as new general manager.

Vergentini, with his long experience in the nonwovens and hygiene industries, is a mechanical engineer who began his career in 1997 in the production of machinery for the maintenance of railway vehicles.

He joined A.Celli Group in 2008 where he followed a path characterised by constant growth, covering various roles in the technical and sales organisation up to cover the role of chief technology officer (CTO).

In his new role, Vergentini will be even more involved in the development of strategic projects, increasing and implementing growth opportunities and researching and identifying business developments with priority and focus on digitalisation and sustainability.

Vergentini said: “This new assignment comes after two years that saw the company committed to making its contribution to deal with the pandemic, facing highly challenging conditions and achieving very satisfactory results. I am proud of how the company reacted to the strong and unpredictable peak demand and of how the whole team has intercepted every opportunity and made it profitable.

“My mandate will be characterised by the management of these new dynamics by means of a strategy based on two guidelines: continuous improvement and organisational and process simplification. We will give priority to the product categories that are growing the most in our market and we will be agile and quick to better intercept the specific needs of our customers, with particular attention to the 2-Care department and to the reorganisation of the offer and services related to after-sale.”