Kimberly-Clark, the global leader in the personal care and hygiene industry, and Dada, China’s leading local on-demand delivery and retail platform, announced a plan to strengthen their strategic partnership. Philip KUAI, founder and CEO of Dada, and Katy Chen, managing director of Kimberly-Clark, China, signed a strategic cooperation agreement for 2022.

According to Dada’s on-demand retail platform, JDDJ and Shop Now’s data, sales of maternal and baby products, as well as household chemicals, continue to grow rapidly as one-hour delivery services and on-demand consumption have flourished this year. Great potential exists for a sustainable expansion of strategic cooperation between Dada and Kimberly-Clark China. Under the cooperation agreement for 2022, Dada will deepen its cooperation with Kimberly-Clark China via Shop Now’s omni-channel strategy, supply optimisation, marketing promotion, regional coordination, and tripartite collaboration to stimulate new growth in categories such as health care, maternal and baby products, Kimberly-Clark said in a press release.

Kimberly-Clark China and Dada previously reached a collaborative agreement. The two companies announced in October 2020 that they had deepened their strategic cooperation by developing a new on-demand retail model of health care brands. During the three-year close cooperation, Kimberly-Clark China has seen a continual strong increase in sales on the JDDJ platform. The partnership has compelled the development of health care brands in the on-demand retail market.

The cooperation achievement benefited from their close partnership and marketing innovations and is also rooted in the comprehensive and mature on-demand retail brand ecosystem established by JDDJ. With closer cooperation, the two companies will create greater value for consumers and the industry.