Furthering its commitment to its growing mattress business and the future of the home textiles market, Standard Fiber has announced that it has opened a new permanent showroom in Las Vegas. The 2,500 square foot space, which the company has been preparing ahead of Las Vegas Market that is currently underway, is located at the Las Vegas World Market.

“As one of the world’s largest suppliers to the home textile and furniture markets, we felt it was important to have an established and permanent showroom in Las Vegas where many of our customers come to do business,” said Chad Altbaier, Standard Fiber CCO. “We look forward to meeting with prospects and customers across each of the distribution channels that we serve at the upcoming Las Vegas market.”

Standard Fiber has invited Las Vegas Market visitors to stop by and view its new sleep solutions highlighting the company’s textiles and material technologies, which are divided into five elements of sleep – wellness, comfort, protection, design, and sustainability. New product innovations include Biobased Antimicrobial Treatment, Compostable Packaging Solutions, glassFRee solutions, EcoSpun Fibers + Yarns, H2ecO Textile Finishing Process, weaveRIGHT Technology, Adjustable Comfort and Outdoor Comfort, the company said in a press release.

The company’s product innovations include Biobased Antimicrobial Treatment, an EPA approved, 100 per cent bio-based antimicrobial topical fabric treatment developed to prevent and remove odour molecules and microbes that are ever-present in today’s harsh environment. Compostable Packaging Solutions are packaging made from starchy plants as a more sustainable alternative to vinyl and other plastic bags. glassFRee solutions offer a variety of glass free fire-retardant solutions that are antimony free and aid in passing 16 CFR Part 1633. EcoSpun reduces the persistence of textile pollution in the environment by allowing synthetic fibres to behave more like natural fibres when they become environmental pollutants.

H2ecO Textile Finishing Process is a collection of printing, dyeing, bleaching and finishing processes that use no or very little water. weaveRIGHT Technology is a patented weaving process that unites 100 per cent cotton loops with performance fibers to provide accelerated drying time, enhanced absorbency, and more durability while maintaining freshness and softness. Adjustable Comfort customises sleep with many of unique constructions providing both innovative pillow and mattress cover solutions. Outdoor Comfort includes all-season outdoor comfort products that look great and can be used anywhere.