MSA Safety and Pittsburgh Penguins have expanded partnership where the MSA Safety brand will be featured on the team's away-game helmets, starting with the 2023-24 National Hockey League (NHL) season.

The partnership expands MSA's association with the Penguins, which was established in 2016. Under the new three-year agreement, the MSA Safety logo will appear on both sides of the Penguins players' white helmets for all road games through the 2025-26 regular season and playoffs, the company said in a press release.

"We're very excited to be taking our partnership with the Penguins to a higher level and expanding our role as the official safety partner of the team," said Nish Vartanian, MSA Safety chairman and chief executive officer. "Previously, we had the MSA brand on one of the Penguins' Zamboni machines, and that did a wonderful job in helping us raise our profile in Western Pennsylvania. This strategic investment is about expanding our brand visibility throughout North America and really around the world.”

In addition to the helmet placement, the sponsorship includes placement of the MSA brand on dasher boards inside PPG Paints Arena and throughout the venue via digital signage.

"We are proud to bring MSA Safety on the road with us this season as the Penguins official safety partner," said Kevin Acklin, Penguins president of business operations. "MSA makes the most technologically advanced safety equipment and gas detection systems available today. Their product offerings, which include the highly recognised V-Gard hard hat, helps protect workers of all kinds, including firefighters and first responders. Coming from a family of Pittsburgh city firefighters, I know the great reputation that Nish and his team at MSA have built throughout the safety industry, and the Penguins are proud to stand together with them this season."

This helmet sponsorship places MSA Safety among the top-tier of Pittsburgh Penguins corporate partners. "We see this partnership as a great fit for both our teams," Vartanian added. "Our organisations share similar values, anchored by our Pittsburgh roots and built around a culture of integrity and having a passion for excellence. When it comes to leadership in workplace safety and technology, we want MSA Safety to be the first name customers, investors and potential employees think of. We strongly feel this partnership will raise our profile and help us achieve that vision.”

The MSA branded helmet will make its regular-season debut on October 13, when the Penguins travel to Washington, DC to take on the Capitals.