A recent survey found that 13 million diaper blowouts happen to parents every week in the US. Furthermore, six in ten parents fear potential blowouts, and more than a third of parents (35 per cent) live in constant fear of blowouts happening at any time.

With a back waist cuff, front waistband and absorbent top sheet designed to help prevent diaper leaks, Pampers Swaddlers are made to keep baby's skin dry and healthy, the company said in a press release.

“This is an exciting new innovation for Pampers,” said Marty Vanderstelt, father of two and senior vice president – North America Baby Care. “To this day, I still remember an epic diaper blowout I experienced with my son while we were at the park without a bathroom or changing room in sight. We created the new Blowout Barrier to give parents peace of mind and help do away with what was always considered a parenting rite of passage.”

Swaddlers also feature dual leak-guard barriers along the leg cuff to help where leaks happen most, LockAway channels to absorb wetness and lock it away from skin, and soft flexi-sides that help the diaper stay in place, flexing with baby’s every move.