Hello Bello, a leading brand of premium, accessible baby and family care products, has been acquired by Hildred Capital Management, a healthcare-focused private equity firm that seeks opportunities to create value in middle-market companies.

Hildred will transition Hello Bello into its portfolio under the stewardship of Hyland’s Naturals, a Hildred portfolio company, and a leading pediatric consumer health company. With a trusted brand and rich history in the natural marketplace for over 100 years, Hyland’s Naturals offers complementary resources to accelerate Hello Bello’s growth, the company said in a press release.

“We are excited to be part of the Hildred family of companies,” said Erica Buxton, president of Hello Bello. “Hildred has a great deal of experience in this space and with their partnership, we are confident that we will continue to not only make great products but increase our efficiency and manufacturing capacity for our customers and retail partners. We will now be in a stronger financial position and benefit from operational expertise from both Hildred and similarly situated businesses in its portfolio.”

“The addition of Hello Bello to our portfolio along with Hyland’s Naturals creates one of the most significant independent pediatric platforms in the country. We look forward to making it easier than ever for parents to keep their families healthy through clean and natural product offerings,” Andrew Goldman, co-founder, managing partner of Hildred Capital, said.