Jan Karnath, a nephew of Bernd Reifenhauser (CEO) and Ulrich Reifenhauser (CSO), is the first representative of the fourth generation to join the operational business of the Reifenhäuser Group. As the company's first Chief Digital Officer (CDO), Karnath will henceforth be responsible for and steer the group's digital transformation.

"We are delighted that our family business is now being supported by the fourth generation," said Bernd Reifenhauser. "Jan's appointment strengthens our foundation, which is based on values such as continuity, stability and trust. At the same time, Jan and his role in the company stand for the continuous further development of the Reifenhauser Group. We will continue to expand our digitalisation offerings with a strong market and customer focus in line with our pioneering spirit. Karnath brings with him all the skills from his previous career to manage this development responsibly."

In his new position as CDO, Karnath is responsible for the strategic and operational development of all Reifenhauser units whose business model is based on digital products. The tech start-up RE: GmbH, which specialises in connecting entire production facilities, AR:DEL, Reifenhauser's digital education and learning platform, and R-Cycle, the digital product passport for sustainable packaging. In addition, Karnath is responsible for the Group's overall digital strategy: he will continue to develop the portfolio of digital products and ensure that all relevant digital initiatives are integrated into strategic planning, the company said in a press release.

"As a shareholder, I have been observing Reifenhauser's development for many years. I am all the more pleased that I can now actively shape the future of the family business with my expertise. Our goal is to further expand our digital portfolio and give our customers a head start in terms of efficiency, transparency and quality,” Karnath added.

Karnath has over 15 years of experience in the digital business. He studied management in Vienna and digital transformation and innovation at Stanford University. He then began his career at SAP and has since successfully led several digital companies as a board member and founder. Investors in these companies have included EQT and Porsche AG.