Carefree is launching its new pads with a campaign titled, ‘Protection for the Protectors’, championing the unparalleled strength of moms. Carefree understands that moms are fierce protectors and always put loved ones first, often sacrificing their own needs.

The campaign showcases how the new portfolio of exceptional feminine care products tailored specifically for moms delivers that same unwavering protection they give to everyone else – protecting the bodies that live and give life, the company said in a press release.

Protection for the Protectors, an integrated advertising campaign, will roll out with new ad spots digitally, streaming on TV, and via social channels over the coming weeks. The brand is also partnering with moms and specialists such as Ob-Gyns to create and share educational content across social media. This content supports mothers as they tackle their daily obstacles and celebrate achievements in motherhood.

"We know that women, especially moms, experience different feminine care needs at different times," said Nicole Harris, head of marketing, feminine care. "Our new mission sets the tone for supporting the evolving physical changes they experience through periods, leaks, odours, and everything in between. With this new launch, we are confident that Carefree can be the solution moms can trust with our uniquely designed new portfolio of products."