Berry Global Group and Glatfelter Corporation have announced that the proposed merger of Berry's Health, Hygiene and Specialties Global Nonwovens and Films (HHNF) business with Glatfelter progressed further with the creation of the Magnera brand (pronounced ‘Mag-nair-uh’), a global leader in the specialty materials industry.

The launch of this new identity marks the next chapter in the transaction journey, emphasising a commitment to innovation and leadership in the specialty materials industry. Magnera will leverage a broad platform of 46 global manufacturing facilities, offering its customers innovative solutions more quickly from closer locations and minimising environmental impact.

“Magnera’s purpose is to better the world with new possibilities made real. By continuously co-creating and innovating with our partners, we will develop original material solutions that make a brighter future possible. With a breadth of technologies and a passion for what we create, Magnera’s solutions will solve end-users’ problems, every day,” Curt Begle, president of Berry’s health hygiene & specialties division, who will lead Magnera as CEO, said in a press release.

With a focus on innovation, operational excellence, and strategic market penetration, Magnera will have the broadest global product offering in high-growth markets for both polymer and fibre-based product applications.

“We’re truly excited about how our vibrant new brand builds upon both companies’ history and unifies diverse teams under a single identity with a focus on the future. With increasing demand for premium and custom products, we believe we are perfectly placed to offer our customers more choice and flexibility to meet their needs,” Tarun Manroa, current EVP & chief strategy officer for Berry, and future Magnera COO, said.

Magnera will continue HHNF and Glatfelter’s unwavering commitment to providing stability to customers, especially during times of change. The merger will create an expanded portfolio of products and solutions to better serve the combined company’s customers at scale. They believe this comprehensive suite of offerings sets Magnera apart in the marketplace and will deliver unparalleled value and support. Customers can continue to expect innovation with existing technologies and products and future developments that will drive their businesses forward.