Sigvaris provides Atlanta Falcons 'Athletic Recovery' socks
June 10, 2010 - United States Of America
SIGVARIS, the global leader of graduated compression garments, will supply the Atlanta Falcons with the "Athletic Recovery," a sports compression sock for post-game and post-practice recovery, and as a travel sock for games on the road.
"We're very excited to partner with SIGVARIS given that they're based here in Peachtree City and are committed to building a brand identity for their Athletic Recovery Socks, which can be used by both our players and fans alike," said Jim Smith, Chief Marketing Officer for the Atlanta Falcons.
By compressing the leg and calf with graduated external pressure, blood flow in the veins is improved, which increases circulation and oxygen to the muscle tissue. This helps to flush out the lactic acids built up in the leg during exercise, relieving tired, aching legs and exercise-induced muscle soreness. SIGVARIS provides true graduated compression for athletes and weekend warriors alike.
SIGVARIS, through the Athletic Recovery line of socks, already has established several strategic partnerships with established sports organizations in North America, such as: Road Runner's Club of America (RRCA), USProTri, Southern Crescent Cycling Club, and Cross Country Canada (CCC-skiing).
The Athletic Recovery Sock is made of drirelease yarns to accelerate the water release rate of wet fabric, and includes environmentally-friendly FreshGuard to eliminate odors by blocking odor-causing sebaceous body oils from attaching to the fabric.
SIGVARIS created website to provide consumers with information on the new sock - Athletic Recovery - as well as a forum for athletes to discuss their compression therapy experiences and results. The website also includes related medical studies that support the science behind the use of compression therapy for athletic performance and recovery.
The Atlanta Falcons is a premier National Football League franchise that has been in existence since its inaugural season in 1966. In 44 campaigns, the team has earned nine playoff berths, made two NFC Championship game appearances and competed in one Super Bowl (1998 season). The Falcons' front offices consist of Owner & CEO Arthur Blank, President Rich McKay, General Manager Thomas Dimitroff and Head Coach Mike Smith. In two seasons with Smith at the helm, the team has recorded a 20-12 regular season record, which includes the league's second best home mark over the last two years (13-3).
SIGVARIS North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 50 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy for the management of venous disorders. Our US manufacturing plant is located in Peachtree City, GA. For more information,please visit www.sigvarisusa.com. SIGVARIS, LIFE FOR LEGS and the leg icon are registered trademarks of Ganzoni & Cie AG, St.Gallen/Switzerland and in many countries worldwide.
"We're very excited to partner with SIGVARIS given that they're based here in Peachtree City and are committed to building a brand identity for their Athletic Recovery Socks, which can be used by both our players and fans alike," said Jim Smith, Chief Marketing Officer for the Atlanta Falcons.
By compressing the leg and calf with graduated external pressure, blood flow in the veins is improved, which increases circulation and oxygen to the muscle tissue. This helps to flush out the lactic acids built up in the leg during exercise, relieving tired, aching legs and exercise-induced muscle soreness. SIGVARIS provides true graduated compression for athletes and weekend warriors alike.
SIGVARIS, through the Athletic Recovery line of socks, already has established several strategic partnerships with established sports organizations in North America, such as: Road Runner's Club of America (RRCA), USProTri, Southern Crescent Cycling Club, and Cross Country Canada (CCC-skiing).
The Athletic Recovery Sock is made of drirelease yarns to accelerate the water release rate of wet fabric, and includes environmentally-friendly FreshGuard to eliminate odors by blocking odor-causing sebaceous body oils from attaching to the fabric.
SIGVARIS created website to provide consumers with information on the new sock - Athletic Recovery - as well as a forum for athletes to discuss their compression therapy experiences and results. The website also includes related medical studies that support the science behind the use of compression therapy for athletic performance and recovery.
The Atlanta Falcons is a premier National Football League franchise that has been in existence since its inaugural season in 1966. In 44 campaigns, the team has earned nine playoff berths, made two NFC Championship game appearances and competed in one Super Bowl (1998 season). The Falcons' front offices consist of Owner & CEO Arthur Blank, President Rich McKay, General Manager Thomas Dimitroff and Head Coach Mike Smith. In two seasons with Smith at the helm, the team has recorded a 20-12 regular season record, which includes the league's second best home mark over the last two years (13-3).
SIGVARIS North America is part of an internationally active medical device group headquartered in Winterthur, Switzerland that focuses on the development, production and distribution of medical compression garments, including hosiery and socks. With distribution in more than 50 countries on six continents, SIGVARIS is recognized as a global industry leader in the area of compression therapy for the management of venous disorders. Our US manufacturing plant is located in Peachtree City, GA. For more information,please visit www.sigvarisusa.com. SIGVARIS, LIFE FOR LEGS and the leg icon are registered trademarks of Ganzoni & Cie AG, St.Gallen/Switzerland and in many countries worldwide.