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RKW releases new brand positioning slogan

01 Mar '16

2 min read

RKW has released a new brand positioning slogan 'When excellence matters', which it said expresses the new brand positioning.

“It also emphasises our aspiration to consistently provide our customers with excellent products and services,” the company informed in a press release.

In 2015, RKW carried out internal and external analyses to ascertain how customers, employees and business partners perceive the RKW brand.

Based on these results, RKW has repositioned itself and will focus even more on quality and excellence as added-value for customers and business partners.

“This has been accompanied by the development of a new brand architecture for the whole Group,” RKW said.

Dr. Manfred Bracher, RKW board member said, “Our sustainable film solutions enable our customers to improve the daily life of consumers all over the world.”

“Excellence is therefore our claim and is promoted and demanded within our company with numerous programs and initiatives,” he added.

“The new RKW slogan 'When excellence matters' expresses this aspiration perfectly,” Bracher too informed.

"As a company, we want to set standards and deliver the best performance possible in all of our activities,” he stated.

“Our new slogan underlines what our products and solutions, our employees and we as a company fundamentally stand for," chairman, Harald Biederbick too said.

The development of this new slogan has been accompanied by a complete revision of RKW's corporate identity which is currently being progressively implemented.

The new slogan and corporate design were created under the leadership of Alexandra Jaranilla, RKW's director corporate marketing & communications.

The RKW Group is an independent, family-owned company headquartered in Frankenthal, Germany and is a manufacturer of film solutions.

RKW is the market leader in the areas of hygiene and agricultural films, films for the beverage industry and packaging for powdery goods.

In addition, the company makes films and nonwovens for medical applications, for the chemical and converting industries as well as for the construction sector. (AR)

Fibre2fashion News Desk - India