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SCA launches digital campaign for TENA men

25 Mar '15

2 min read

SCA and its leading global incontinence brand TENA, is launching a new digital campaign for TENA Men called “Keep Control”.

The campaign will be featured in the four Nordic countries and in a further six countries in Europe and aims to break taboos and encourage men to deal with various challenges in life, including any possible bladder weakness. This is accomplished using humour in a film clip that can be shared via social media, SCA informs in a statement.

The main character in the campaign video, Stirling Gravitas, urges men who have experienced bladder weakness to take control of the situation with the help of TENA Men, continence products specially developed for men.

The “Keep Control” campaign has been developed by SCA and TENA Men to break taboos and show that bladder weakness does not have to prevent men from living the lives they want to live, with support from the creative advertising agency in UK named AMW BBDO. The Swedish media partner is BeOn and the PR agency is More PR.

Josefine Wihlborg, Nordic marketing manager TENA Men said, “TENA is a Nordic market leader and works continuously to break the taboos associated with bladder weakness. All of our products are developed to help people feel secure, keep control and continue to live a normal, active life.”

A SCA study in 2013 showed that one in four men aged 40 or older and as many as one in two men aged 55 or older will experience bladder weakness at some point in their lives. (GK)

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