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SCA to help senior citizens along with Wish of a Lifetime

26 May '15

2 min read

SCA, a leading global hygiene and forest products company and the maker of TENA incontinence and skin care products, has entered into a partnership with Wish of a Lifetime, a non-profit organization for senior citizens in the US, to fulfil the lifelong wishes of three senior citizens who have overcome challenges in their lives.

Brookdale, one of the largest operator of senior living communities and Wish of a Lifetime partner and SCA customer from US, will support the fulfillment of two of the three wishes.

The partnership kicked off on May 15, with the first wish granted to Shirley Payne, a 90-year old resident of Kingstown, RI, to meet and sail with the women of team SCA, the only all-female sailing team competing in the 2014-2015 professional Volvo Ocean Race, viewed as the most gruelling sporting event in the world, according to a company release.

Jenny McGinley, marketing director for SCA Personal Care said, “SCA shares Wish of a Lifetime’s commitment to enriching the lives of the elderly within our community, and enabling them to lead fulfilled lives with confidence, comfort and dignity. To further SCA’s support for women’s empowerment, we are granting the lifelong wishes of three female seniors to bring their inspirational stories to life and show that amazing women – of all ages – truly are everywhere.”

In the US, SCA’s TENA branded incontinence products are purchased mostly by women. The Sweden-based company recently launched an initiative to recognize women around the world. Amazing Women Everywhere is a global storytelling platform that honours and celebrates women who have had a positive impact on others, their communities and their surroundings.

SCA is a leading global hygiene and forest products company that develops and produces personal care products, tissue and forest products. The TENA brand is the worldwide leader in the management of incontinence, with products and services for individual consumers as well as healthcare facilities throughout 105 countries. (GK)

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