Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make a high-quality fashion statement.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
Already stylish cars and trucks like the Corvette Stingray, Cadillac ELR electrified luxury coupe, the new Chevrolet Silverado and GMC Sierra HD pickup trucks leave General Motors assembly plants in hand-made covers that fit like the finest tailored suits.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
In a collaboration with CoverCar, a unit of Italy-based Confezioni Andrea S.r.l., GM is creating easy-to-install-and-remove custom-fitted fabric covers, replacing the plastic wrap common to vehicle shipping.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
The first GM application was for export of the 2013 Chevrolet Volt and Opel Ampera, followed by the 2014 Corvette Stingray, which ships each copy of the 2014 North American Car of the Year in one of the covers regardless of its final destination. Some Corvette owners keep the single-use covers as souvenirs.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
“These covers address an important part of the customer experience, ensuring that vehicles delivered thousands of miles away appear as though they just rolled off the assembly line,” said Noel Hunt, GM manager of international quality.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
Last year, CoverCar set up operations in southeast Michigan to work closely with GM, visiting assembly plants to custom-fit covers for the Corvette, the ELR and GM’s redesigned lineup of full-size trucks.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
During a recent visit to Flint Assembly, Andrea Torelli, general manager and head of design for CoverCar, checked the fit of fabric around a rear wheel well on a 2015 Chevrolet Silverado HD before pinning in place a strap to hold the fabric snug to the vehicle. Similar to crafting a fine suit, the Silverado’s cover was adorned with markings, indicating where the tailor needed to tuck, trim, pin or cut the fabric to ensure the vehicle would remain protected for its 7,000-mile trip from Flint to Dubai.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
“GM and our dealers in Dubai and the wider Middle East region are delighted that the covers provide great protection not only during the shipping process but also against the unique environmental conditions we see here; namely sand,” said Maurice Williams, president and managing director, GM Middle East.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
“The covers help us to deliver our vehicles to our customers at the high levels of quality they expect and we demand,” Williams said.
Fussy tailors spend years honing their skills, learning how fabric draped on a body could be pinned, cut and sewn to protect the wearer and make #
Said Giovanni Garzone, who handles marketing and sales for CoverCar’s parent company: “GM is giving the customer value protecting their car. I would feel great if I knew that my car was protected like this.”
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