The new Knowledge Hub was developed by the textile manufacturer to add value to the customer journey by providing educational support that will help keep the company’s stakeholders engaged and feel more empowered with the variety of industry knowledge on offer, the company said in a media release.
Highly categorised content in the form of videos, blog pieces, podcasts, white papers, and case studies; as well as the use of state-of-the-art technology, are the main attributes of the new Knowledge Hub. It also features ‘intuitive’ capabilities that understand the content visitors are interested in, so it can recommend similar resources for the user to engage with.
The first phase of the site features an easy to navigate menu with a simple yet sleek layout. The next phases will feature more advanced technology on categorisation and password-protected content.
Sales director Paul Farrell said: “We are proud to deliver our new Carrington Knowledge Hub, a tool that will help us at Carrington Textiles to share the vast understanding we, as a company, have of the complex workwear textiles market in a way that’s not overwhelming, yet remains highly technical, relevant and current.”
Fibre2Fashion News Desk (KD)
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