Volkswagen picks Alcantara for BlueMotion models in China

Alcantara's designation as "carbon neutral" was one of the reasons the German carmaker chose Alcantara for its fuel-efficient BlueMotion cars in China.

Volkswagen's BlueMotion models are high-fuel-economy, low-emissions vehicles. Using an intelligent engine management system with "start& stop", an energy-recovery brake system, aerodynamic design and improved low rolling-resistance tires, the cars are economy benchmarks in the Volkswagen lineup.

Volkswagen has made extensive use of Alcantara materials on the Passat BlueMotion and Magotan BlueMotion, including door panels and seating surfaces. Alcantara, the Italian producer of luxury interior materials, developed a brand new "BlueMotion" color for the Chinese market.

Alcantara S.p.A.

Founded in 1972, Alcantara represents a prime example of Italian-produced quality. As a registered trademark of Alcantara S.p.A. and the result of a unique and proprietary technology, Alcantara is a highly innovative material, offering an unrivalled combination of sensory, aesthetic and functional qualities.

Thanks to its extraordinary versatility, Alcantara is the choice of leading brands in a number of fields: fashion and accessories, automotive, interior design, home furniture and consumer-electronics. Alcantara's product features combined with a certified commitment to sustainability terms of sustainability and to a true icon of contemporary lifestyle.

Alcantara