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WOW 2018 comes with value added content

22 Jan '18

2 min read

Courtesy: Inda

Emerging technologies, new applications, and market insights will be the talking point at INDA’s World of Wipes (WOW) International Conference 2018, to be held during June 5-8 in Orlando, Florida. The conference will provide value added content and business connecting opportunities to over 470 senior wipes professionals, besides insightful presentations.

The programme captures the wipes industries latest market trends, developments in preservatives and active ingredients, substrate innovations, point of purchase decision drivers, and flushability.

WOW 2018 will have impressive presentations on various topics. Keynote - “Gen Z Deciphered: Insights and Strategies for Marketers” – will be by consumer psychologist Kit Yarrow, professor emeritus, Golden Gate University, who will talk about essential strategies for effectively marketing to this often misunderstood and vexing generation.

World-renowned expert, David Steinberg, president, Steinberg & Associates will present the current consumer view of preservatives and a view of what the future holds. Arlette Palo, principal, Arlette Palo Beauty Innovation Consulting, will share her insider’s experience on where to win in wipes innovation and how consumer behaviour is driving the beauty wipes category performance.

Matthew Tipper, Operations Director, Nonwoven Innovation & Research Institute, will present the latest processes and parameters for low cost solutions for high and low wet strength for use and disposal. Annie Weisbrod, principal scientist, the Procter & Gamble Company, will talk about the significant trends and possibilities as consumers purchase more goods and the impact on status quo and innovation.

Sunghyun Nam, Research Materials Engineer, Southern Regional Research Centre, will present new research using cotton fibres as a nanoengineering tool producing silver nanoparticles as a powerful antimicrobial wipes agent. Matthew Schiering, principal, Sheer Strategy, will reveal data and insights into the structure and performance of laundered towels in healthcare for high touch surfaces versus the cleaning and disinfectant efficacy of single-use wipes.

There will also be the World of Wipes Innovation Award which recognises innovations in the wipes value chain that advance the use of nonwovens. Conference attendees will hear from finalists selected by INDA’s Technical Advisory Board and vote their choice.

A day before the conference, INDA’s Wipes Academy is being held in conjunction with the World of Wipes International Conference. Led by Rob Johnson, PE and Principal of Smith, Johnson & Associates, the Academy is the first and only comprehensive wipes training program for the entire wipes supply chain. (SV)

Fibre2Fashion News Desk – India